ChannelAdvisor Announces New Enhancements Designed to Improve Growth, Profitability and Business Performance
"As the e-commerce landscape evolves, our clients face heightened consumer expectations, increased competition and rapidly-changing market conditions," says
New enhancements to help retailers and branded manufacturers take control of their business include:
- Amazon Advertising Automated Bid Management Expansion:
ChannelAdvisorexpands its advanced Amazonmarketing solution with automated bidding capabilities for manual and automatic targeting campaigns. Supporting new targeting types, ChannelAdvisoralso enhances the performance inputs for bidding strategies to help Amazonadvertisers reach more potential buyers. This allows advertisers to leverage Automated Bid Management based on a selection of pre-defined strategies. Advanced advertisers can design a custom bidding strategy based on a combination of performance data.
- Profitability Reporting:
ChannelAdvisor'slatest release expands profitability reporting to third-party sellers with business insights and product performance reports with key metrics from marketing, selling and fulfillment data across marketplaces. Sellers can view product and channel profitability based on fees to quickly differentiate high-performing products and channels from lower performing products and marketplaces. Access to this information enables companies to implement different strategies to help ensure they stay ahead of the market.
- Performance Based Pricing Strategy and Inventory Automation:
ChannelAdvisorenables sellers to exercise control over their pricing strategies by automating market-driven price changes in response to product demand across marketplaces and online stores. Sellers can establish rules to monitor and adjust their product pricing based on sales performance and product details – saving time, minimizing storage fees for underperforming products, and optimizing price for top-performing products.
- Retail Content Management: Rather than manually managing product content across online destinations,
ChannelAdvisornow offers branded manufacturers the ability to create, store and map product content to a retailer's product template. This can eliminate customer confusion as well as product and brand erosion attributed to destination-specific content errors. This solution provides more control and flexibility to quickly and accurately add new products and optimize content.
- First-Party Order Support: With ChannelAdvisor, first-party channels are optimized with support for purchase order management, shipment notifications and invoice management on wholesale and dropship orders. Branded manufacturers are utilizing
ChannelAdvisor'sconsolidated platform to access and manage across their online channels – increasing operational efficiency while reducing manual entry, different data repositories, oversells and inventory errors. ChannelAdvisor'sretail network continues to grow with support for over 30 leading retailers.
ChannelAdvisorcontinues to expand its connections into online marketplaces, enabling sellers to diversify their sales strategy to reach more buyers through Google Shopping Actions, Houzz, Walmart Canada and other marketplaces.
- Shipping Management Suite:
ChannelAdvisor'sShipping Management Suite provides sellers with a direct connection into their fulfillment partners, incorporating automation to reduce processing time, create custom picklists and packing slips, print shipping labels, and to choose the right shipping carriers without additional third-party software. This suite offers complete flexibility for sellers to take more control of their customer experience with little effort. This streamlines order processing performance, and ultimately, can expedite fulfillment while lowering overall costs and meeting customer demand.
To learn more about
- Digital Marketing capabilities drive more qualified buyers to products through machine learning, targeted placements and data quality improvements.
- Marketplaces multi-channel solutions equip sellers to connect with consumers through both first-party and third-party sales strategies across an extensive global partnership network.
- Fulfillment Solutions offer advanced order-to-label automation and connections with industry-leading fulfillment partners to facilitate cost savings and improved order performance.
View original content with multimedia:http://www.prnewswire.com/news-releases/channeladvisor-announces-new-enhancements-designed-to-improve-growth-profitability-and-business-performance-300631872.html